The Greenest Oil Company

Long before the Gulf spill, BP had been trying to make amends and wanted to improve its image as an environmentally responsible company. There have been other costly oil spills in the U.S. for the oil company, such as those that occurred in 2006 and 2007 at is Prudhoe Bay facility in Alaska. The company may begin production of cellulosic ethanol starting this year. Other BP alternative and renewable energy projects include wind farms in America and a biobutanol facility to be built in England. The company has also has vested interest in algae and solar power. As the Deepwater Horizon disaster keeps getting worse, BP has repeatedly botched communications efforts around the environmental disaster that is the worst oil spill in U.S. history. While most competitors tend to remain silent, Shell seems to be going after a space once owned by BP by presenting itself as something more than an oil company. An aggressive new multimedia ad campaign kicked off May 28. The effort tells a story about the dawn of a future that will be powered by new and multiple energy sources and cleaner fossil fuels that Shell is “unlocking.”

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